Active Network has acquired fellow online event
management technology company StarCite for around US$51m (£33m) in stock and cash.
Philadelphia-based StarCite, which has about 300 employees, will
become part of Active Network’s new Business Solutions division, creating an
‘end-to-end global ecosystem for the events industry’.
JR Sherman, SVP and senior general manager of Active Network
Business Solutions, said: "StarCite has built a solid reputation in the
strategic meetings management market which is an excellent complement to the
enterprise corporations and small and medium-sized businesses we already serve.
"Through this strategic acquisition, we'll be in a
position to offer our customers the industry's most robust, fully-scalable
technology platform and a broad range of solutions to successfully run events
and meetings of all sizes, any level of complexity, and across all
In addition to its global customer base and leading strategic
meetings management SaaS technology, the acquisition of StarCite provides
Active Network with access to a vast online marketplace of the top hotels,
destinations and venue suppliers worldwide.
The partnership, and subsequent launch of the Business Solutions
division, is expected to drive greater cost savings, efficiencies and deeper
The new Business Solutions initiative was officially unveiled at the PCMA Convening
Leaders show, taking place in San
Diego this week.
Pictured: JR Sherman