The United States Olympic Committee (USOC) has selected the Royal College
of Art in Kensington as its base during London 2012.
The Grade II listed building will be used as the team’s official
hospitality centre and will host guests from sponsors including BMW, Kellogg's
and Nike. Up to 1,000 people a day are expected to pass through.
Among the features of the USA House will be a Budweiser Bar
and McDonald's Coffee Bar as well as an opportunity for youngsters of invited
guests to take part in interactive sporting demonstrations.
A spokesman for USOC said the venue was chosen
following a two-year search because of its central location, which gives easy
access to hotels and attractions. Other venues which were considered included
The Hospital Club and Vinopolis.
Royal College of Art