An event for 3,000 Coca-Cola Enterprises (CCE) employees
gave LOCOG the chance to put the Olympic Velodrome through its paces.
As part of their 2012 sponsorship package, Coca-Cola was
given permission to stage an event at the newly constructed Velodrome, which will
host Track Cycling and Paralympic Track Cycling this summer.
Designed by FPP and produced by Rocket Science, the official
‘test event’ was based on the theme of ‘Creating the Extraordinary’ and was one
of the most prestigious events ever staged by Coca-Cola.
Paul Hutton, managing director at AV company Blitz, worked
closely with the event team as technical consultant for the project.
Staged in the in-field area (inside the track), Blitz
provided the video, audio and lighting equipment for the production.
“Delivering a spectacular event, whilst working within the
constraints imposed by LOCOG, was certainly not without challenges,” said
Hutton. “Diplomacy was as much a requirement as technical knowledge, but we got
there in the end and put on a fabulous show. The production ran flawlessly, and
all parties were delighted with the final result.”