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Coca-Cola puts the Velodrome through its paces


An event for 3,000 Coca-Cola Enterprises (CCE) employees gave LOCOG the chance to put the Olympic Velodrome through its paces.

As part of their 2012 sponsorship package, Coca-Cola was given permission to stage an event at the newly constructed Velodrome, which will host Track Cycling and Paralympic Track Cycling this summer.

Designed by FPP and produced by Rocket Science, the official ‘test event’ was based on the theme of ‘Creating the Extraordinary’ and was one of the most prestigious events ever staged by Coca-Cola.

Paul Hutton, managing director at AV company Blitz, worked closely with the event team as technical consultant for the project.

Staged in the in-field area (inside the track), Blitz provided the video, audio and lighting equipment for the production.

“Delivering a spectacular event, whilst working within the constraints imposed by LOCOG, was certainly not without challenges,” said Hutton. “Diplomacy was as much a requirement as technical knowledge, but we got there in the end and put on a fabulous show. The production ran flawlessly, and all parties were delighted with the final result.”

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