Organisers have hailed Meetings Africa 2012 as the best yet, with overall attendance up 30 per cent up on 2011 at 3,452 (from 2,637), and registered international visitor numbers nearly doubling from 106 in 2011 to 205 in 2012.
The trade show for the continent, held at Sandton Convention Centre in Johannesburg, saw strong business on the show floor, with 8,906 meetings requested through the Meetings Africa match-making electronic diary system. There were also 68 per cent more international journalists at the event this year (37 in 2012 compared to 22 in 2011).
South African Tourism CEO, Thulani Nzima, said: “There is no doubt looking at the numbers that this has been the most successful Meetings Africa show yet. It shows that there is keen interest in destination South Africa and bodes extremely well for our plans to grow business tourist arrivals, entrench our status as Africa’s leading business tourism destination and increase our share in the global business tourism market.”