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Agents go for gold at London City Selection weekend

03/04/2012

Event agents from across the UK got into the sporting spirit as part of London City Selection’s (LCS) ‘Going for Gold’ experiential weekend, which saw a 65 per cent increase in attendance on last year’s weekend event.

LCS is a group of a hand-picked venues which work together to raise the profile of the Square Mile as a destination for meetings, conferences, exhibitions and events.

Following a welcome at The Mermaid, the 33 delegates - who were from agencies such as Inntel, Meeting Voice, TFI Group, Conference Care, Events in Business and HotelRes - were put into teams and led by LCS venue members, including Barbican Centre, The Hoxton, Hilton Doubletree, etc.venues and Ironmongers’ Hall. 

Activities included a Going for Gold themed challenge at each venue, from cycling in the Barbican conference room velodrome to archery at the Malmaison, hockey at Furniture Makers’ Hall and synchronized swimming at Ironmongers’ Hall.  The weekend finished with a gala awards dinner in The Long Room at the HAC.

"Attending the LCS venue weekend was so useful for my job and so much fun too! It has shown me just how diverse the City of London is and how great the venues and hotels are,” said Caroline Crossley, HotelRes.

Samme Allen, London City Selection chair, said: “Our aim with this weekend is to showcase our member venues and to give inspiration as to how buyers might use the spaces for their own client events. With a 65 per cent increase in attendance and some excellent feedback already, plus an active buzz on Twitter, our creative approach is paying dividends for London City Selection. 

"We have already received some interesting enquiries on the back of the weekend and know that there are many other opportunities more likely to come our way as a result. It is definitely worth the investment in creating a memorable experience for agency buyers.”


Pictured: Agents enjoying the Going for Gold event at Ironmongers’ Hall


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