Event agents from across the UK got into the sporting spirit as
part of London City Selection’s (LCS) ‘Going for Gold’ experiential weekend,
which saw a 65 per cent increase in attendance on last year’s weekend event.
LCS is a group of a hand-picked venues which work
together to raise the profile of the Square Mile as a destination for meetings,
conferences, exhibitions and events.
Following a welcome at The Mermaid, the 33 delegates - who were from agencies such as Inntel, Meeting Voice, TFI Group, Conference Care, Events in Business and HotelRes - were put into
teams and led by LCS venue members, including Barbican Centre, The Hoxton,
Hilton Doubletree, etc.venues and Ironmongers’ Hall.
a Going for Gold themed challenge at each venue, from cycling in the Barbican
conference room velodrome to archery at the Malmaison, hockey at Furniture
Makers’ Hall and synchronized swimming at Ironmongers’ Hall. The weekend finished
with a gala awards dinner in The Long Room at the HAC.
"Attending the LCS venue weekend was so useful for my job
and so much fun too! It has shown me just how diverse the City of London is and how great
the venues and hotels are,” said Caroline Crossley, HotelRes.
Samme Allen, London City Selection chair, said: “Our aim
with this weekend is to showcase our member venues and to give inspiration as
to how buyers might use the spaces for their own client events. With a 65
per cent increase in attendance and some excellent feedback already, plus an
active buzz on Twitter, our creative approach is paying dividends for London
"We have already received some interesting enquiries on
the back of the weekend and know that there are many other opportunities more
likely to come our way as a result. It is definitely worth the investment
in creating a memorable experience for agency buyers.”
Pictured: Agents enjoying the Going for Gold event at