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Glasgow Convention Bureau launches sustainability campaign

New green team to champion city as part of People Make Glasgow Greener campaign

Pictured: Aileen Crawford, third from left

Glasgow has unveiled a green conventions team to champion the city’s credentials in sustainable business tourism.

Led by Glasgow Convention Bureau, the 20-strong team brings together representatives from across the city’s tourism and hospitality sectors, academic and business communities and local government.

The initiative forms part of Glasgow Convention Bureau’s new People Make Glasgow Greener campaign, which aims to foster greater collaboration and aims to build on the city’s position as the seventh most sustainable conference destination in the world and the only UK city to be included in the Global Destination Sustainability Index.

Aileen Crawford, head of conventions at Glasgow Convention Bureau, said: “Glasgow is working towards becoming one of Europe’s most sustainable cities by 2020 and a world-leading centre for sustainable policy, innovation and action.

“We’ve already made great strides in that respect, with Glasgow currently ranked seventh on the Global Destination Sustainability Index, which is geared at driving the growth of sustainable conference and business events destinations worldwide. As the only UK city to be included, it’s incredibly motivating to see Glasgow recognized as a destination at the forefront of sustainability best practice and responsible business tourism.”

The People Make Glasgow Greener campaign will deliver bespoke “horticultural therapy” packages for conference organisers across the city’s parks and gardens and will include workshops on enhancing biodiversity, maintaining green spaces and replanting Scottish wild flowers.

A toolkit identifying some of the city’s leading sustainable businesses has also been created to simplify the process of organizing a sustainable conference in Glasgow.

By the end of 2018, Glasgow will have hosted 20 energy, sustainability and low carbon industry-related conferences over a 24-month period; delivering nearly 60,000 delegate days and providing a 23 million boost to the city’s economy.

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