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London City Selection and Sequoia launch corporate training academy

Programme aims to provide venues with insight and tools to apply when working with corporate event planners

Pictured: Rowan Kitching, chair of LCS

Venue consortium London City Selection has teamed up with Sequoia Venue Solutions and industry stakeholders to create the first ever bespoke corporate training academy programme.

Designed by Sequoia Venue Solutions, t
he training session workshop will be held at London City Selection  venue The HAC on Wednesday 21 March and will provide insight and educational tools to apply when working with corporate event planners. Many LCS venue members noted the complexities of working with corporate planners, with compliance and procurement processes to consider, which led to this educational topic of choice.

Rowan Kitching, chair of LCS, said: “From talking to our members we’ve identified a gap in the market for targeted education programmes. Delivering the corporate training academy gives our members the knowledge and skillset they require to build those relationships with the corporate buyers.” 

The session will be led by industry expert Rosie Ham, who has experience within the corporate events sector.

She said: “Sequoia Venue Solutions founder Samme Allen and I are excited to be delivering this course specifically created for venues around navigating corporate events teams. This is about embracing the challenge and putting a focus on developing strong relationships."

Hannah Leverton, founder of Leverton Events & Communications, said: “I think the educational session on corporate planners is a great idea. Putting the customer first is essential - understanding the corporate planner’s objectives and needs from the get go, whilst responding quickly is vital.”

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