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Telford stages 'largest ever' UK escape room for buyers

International Centre, Telford uses 15,000 sqm of space for unique familiarisation event

Pictured: buyers attend the familiarisation event at International Centre, Telford

The International Centre, Telford has staged what is thought to be the UK's largest escape rooms in the UK, as part of a familiarisation event for more than 40 buyers.

Held over two days, 25-26 July, the event uses the venue's 15,000 sqm of space to stage 15 different puzzles and challenges for the corporate and agency buyers.

The escape rooms were developed in partnership with local escape room company XscapeNow with the aim of demonstrating the versatility of The International Centre, Telford.

The participants were enticed by a secret venue mission from start to finish, with an overall objective to save the ‘Event Crystal’. Starting with an anonymous invitation from a tenacious ‘Agent G’ through to a luxury fine ‘dining in the dark’ experience, events agencies and corporate guests experienced a day of secret transport pick-ups, special agent briefings, ingenious creative content and breakout gaming that aimed to push the boundaries of corporate hospitality.

Mathew James, group marketing communications manager at The International Centre, Telford, said: "We wanted to develop a concept that really engaged with events professionals and showed off this fantastic space as a flexible, easy-to-navigate and well-maintained national event and conference space. Familiarisation trips are a mainstay of a venue’s marketing mix, but we really wanted to spin this on its head and spark imaginations.

"We also wanted to show the talent of the in-house events management, production and food and beverage teams, all of whom did an amazing job to make the event a complete success."

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